Live free. Live Laidun.

video: kotostudio
"On the sea, shapes follow one another. On the horizon, the waves play tag - I long to take part"

Our best selling product

JU pants

Our JU pants have their inspiration judo - a loved hobby of our family member. We combined the beautiful and functional silhouette of judo pants with everyday style and the most comfortable fabric.
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Summer 2026 collection

JU minishorts

JU minishorts
€69,00

    • the MOVE pants are here

    new model - same loved fabric

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    Quality for us, is a concept that goes beyond the charasteristics of our products. It is understanding sustainability, the value of beautiful and good things – and integrating them into everyday life. 

    Surf-ponchos

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    new arrival

    SURF beanie

    Especially here in Finland, windy weather is with us most during the cold spring and autumn months, but it can be really chilly even in summer. This SURF Beanie is the perfect buddy for windy days by the beach.
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    Our foundation is a place where creativity meets function. Read more from below!

    About us